/* global React, Icons, Badge, Btn, Pill, Meter, Score, Stat, Eyebrow */ const { useState } = React; /* ========================================================================= PLATFORM STRATEGY — maintained database ========================================================================= */ // Numbers per Streams Charts Q1 2026 (hours-watched basis). The Q1 story // flipped the "Twitch in decline" narrative: Twitch +4.46% QoQ, TikTok Live // −11.92%. Shares normalised to 100; QoQ deltas explicit because the // trajectory matters more than the snapshot. const PLATFORMS = [ { id: 'tiktok', name: 'TikTok Live', color: '#FF2D6F', share: '42%', qoq: '−11.92%', qoqTone: 'warn', icon: Icons.tiktok, bitrate: 'App-controlled', vertical: 'Native', monetize: 'Gifts + Subs', payout: '50/50', rev: 'Mid', irl: 7.6, notes: 'Still largest by hours watched, but contracting QoQ. Best treated as a discovery surface — not the default platform.', eligibility: '1,000 followers', updated: 'May 12 ’26', badge: 'updated', }, { id: 'twitch', name: 'Twitch', color: '#9146FF', share: '32%', qoq: '+4.46%', qoqTone: 'good', icon: Icons.twitch, bitrate: '6 Mbps · 1080p60', vertical: 'Dual-format · 2026', monetize: 'Sub + Bits + Ads', payout: '50/50 → 70/30', rev: 'Mid–High', irl: 9.4, notes: 'Monetization-for-All (May ’26) + dual-format vertical + Rewind + March ’26 mobile disconnect buffer make Twitch the natural IRL default again.', eligibility: 'Affiliate at 50 followers / 8 hrs / 7 unique days', updated: 'May 14 ’26', }, { id: 'youtube', name: 'YouTube Live', color: '#FF0033', share: '17%', qoq: '+1.20%', qoqTone: 'good', icon: Icons.youtube, bitrate: '8 Mbps · 1080p60', vertical: 'Yes', monetize: 'Super Chat + Ads + Members', payout: '55/45', rev: 'High', irl: 8.6, notes: 'Best long-tail VOD retention and clip-to-Shorts flywheel. Stable creator economy.', eligibility: '500 subs / 3,000 watch hrs', updated: 'May 09 ’26', }, { id: 'kick', name: 'Kick', color: '#53FC18', share: '6%', qoq: '+9.10%', qoqTone: 'good', icon: Icons.kick, bitrate: '8 Mbps · 1080p60', vertical: 'Limited', monetize: 'Sub + Tip', payout: '95/5', rev: 'Mid', irl: 8.2, notes: '95/5 sub split, ~$4.40 net per $5 sub. Community guidelines rewrote 2026. Fastest-growing platform QoQ.', eligibility: 'Open', updated: 'May 06 ’26', }, { id: 'fb', name: 'Facebook Live', color: '#1877F2', share: '2%', qoq: '−2.40%', qoqTone: 'warn', icon: Icons.globe, bitrate: '4 Mbps · 1080p', vertical: 'Yes', monetize: 'Stars + Ads', payout: '55/45', rev: 'Low', irl: 6.0, notes: 'Marginal for IRL. Useful for cross-posting to older audiences.', eligibility: '60K min watch / 60 days', updated: 'May 04 ’26', }, { id: 'x', name: 'X Live', color: '#FFFFFF', share: '1%', qoq: '+0.10%', qoqTone: 'good', icon: Icons.globe, bitrate: 'Variable', vertical: 'Yes', monetize: 'Subscription · ads', payout: '—', rev: 'Low', irl: 5.4, notes: 'Experimental. Volatile policy. Payout rate variance $3–$12 per 1M impressions. Don’t depend on it.', eligibility: 'Premium account', updated: 'Apr 28 ’26', }, ]; const PlatformsPage = () => { const [active, setActive] = useState('twitch'); const a = PLATFORMS.find(p => p.id === active); return (
Six platforms, side by side. We re-verify monetization splits, bitrate caps, and eligibility every month. Static tables on other sites are already wrong.
{a.notes}
| Platform | Share | Bitrate | Vertical | Monetization | Split | IRL score | Updated |
|---|---|---|---|---|---|---|---|
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|
{p.share} | {p.bitrate} | {p.vertical} | {p.monetize} | {p.payout} | {p.updated.toUpperCase()} |